App Design – Android vs iOS

App Design – Android vs iOS

7th March 2018

App Design Android vs iOS, UX design

App design is not consistent across the board. It is a battle of the biggest, with Android and Apple’s iOS fighting for the top spot. Although this rivalry means keeping developers on their toes, it does help to drive progression and innovation in the industry.

The simple premise is that if you have an app developed for one platform, the other should quickly follow suit. By doing this, brands and businesses are giving themselves the chance to maximise their potential reach and satisfy a variety of customers who use either platform.

While we have stressed in previous posts that it is important to maintain a consistent brand image and aesthetic across all your online outlets, sometimes things just won’t work for one platform where they do for the other. There are differences which mean a one-size-fits-all approach just simply will not work.

App Design & The Smartphone Market

Whereas iOS is specific to Apple, Android has seen a worldwide adoption due to its availability across a number of the worlds largest brands, including Amazon, Google, and Samsung. The increase in popularity of smartphones is also adding to this ever-increasing global spread of Android products.

There is varied information regarding who is the market leader out of the two with sources from Neilsen showing Android in front, and Hutch claiming it’s Apple in the lead (take a look here). However, what most researchers can agree on is that the Windows phone, RIM’s BlackBerry and Nokia smartphones are lagging behind.

Know Your Audience!

From the research, there is a distinct difference between those who use Android and those who use Apple’s iOS phones. We’ve listed some of the key comparisons below:

  • The majority of Android users are aged 18-24 years old, whereas the majority (with 29%) of iOS users are over 35.
  • iPhone users are predominantly in developed countries, with a high amount of users in Western Europe. Android, on the other hand, have a high amount of users in developing countries.
  • Android devices are generally cheaper than iOS iPhones.
  • Apple iOS users are more likely to buy the newest versions, and keep up-to-date with the latest innovations. These early adopters are also more likely to make in-app purchases.

Innovations from Apple such as Apple Pay encourage spending, citing how easy making a transaction can be.

Our top tip… do your research before you commit to one or the other, or even both! Make sure you can work your idea well enough to fit their design styles. By speaking with your development team on how to make your idea work for both you’re guaranteed a better outcome.

Thinking of developing an app? Get in touch! You can contact us here, or call 01772 393989 Also, please feel free to send over an email to if you have any questions regarding mobile app design and development.