Beginners Guide to SEO in 2020

As we embark on at least another 3 weeks confined to our homes this is the perfect time to get the SEO on your website working for you.

Your office may be closed but the world has not stopped and at this time having a website that is customer friendly and just as importantly, search engine friendly is essential. More people than ever are using the internet to search for products or services they need now or planning for when the current crisis is over.

In basic terms SEO is used to increase the traffic to your website by helping your website to rank higher in search engine results. In the video, Daniel & Rachel have covered the main points to give you a starting block to improving your rankings. You can either watch the video or read below for a quick snapshot of what was discussed.

1 – Content

Make your main pages on the website easy to read and focused on what services/products you are offering. You can then have large amounts of supporting information in the style of blogs, articles, FAQ’s, videos etc to show the search engine that your website is worth visiting as you know what you are talking about and have the answers to relevant questions.   

 

2- Use effective Keywords

Use keywords for specific web pages, these would feature in the background of your site such as Page Title, Page URL, Metadata and on the web page itself in the H1 tag (heading) & Paragraph text. By using the keywords you are giving the search engine no option but to know exactly what your page is about.

 

3- Menu structure

Put your most important pages in your main menu, make your website easy to navigate so you don’t lose the customers interest. A customer is more likely to leave your site if they can’t find the information they want within 3 clicks.

 

4- Blogging

Think of what your customers want to know and what your customers are searching for when they have a specific question about a service you provide. Once you know this information you can write this up in a blog and link it to your site. Its important to remember that the more you update your website with relevant information then the higher you are likely to rank with the search engines. Blogs will again reassure a search engine that you know what you are talking about.

 

As long as you are sticking to those main points above you are on the right track for increasing the quantity and quality of customers visiting your site.

If you have any further questions about SEO and how to make your website work better, please email Daniel on daniel.fisher@tiendadigital.co.uk.

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