The Magic of Magento

Magento delivers flexible, next generation solutions that can be customised and integrated into all levels of commerce.

The Adobe-owned platform offers scalable and engaging shopping experiences. They incorporate order management, business intelligence and commerce enhancing extensions.

Magento continues to evolve and innovate and provide a market leading ecosystem for continued growth. It provides free open-source software for entry level small businesses, but also has enterprise level ecommerce.  The software is utilised by global brands such as HP and TIVO.

Development and innovation is shifting away from older versions of the software as new technologies embrace and integrate with the later versions.

With this in mind, Adobe have announced that they will be no longer be offering support for various releases of their software. As you can see below, the latest Release Date here is June 2020, for Enterprise Editions 1.13 and 1.14.

Magento end of support software dates

Constant Evolution:

Magento is a cutting edge software that will inevitably grow beyond the capabilities of its early releases. Indeed, the codebase at end of life will be 10 years old.

A cynical view may be that it’s forcing existing customers and licence holders to upgrade and pay for their latest software. It’s perhaps more realistic to think of it as an inevitable consequence of the technological innovation that Adobe/Magento are committed to.

Magento have given its existing customers plenty of time to prepare and adapt to the changes. Their Twitter account posted about their commitment to Version 1 merchants back in September 2018.

Magento Tweet September 2018

This would potentially be both an expensive and risky tactic. The legacy software will become less relevant to the modern merchant and more prone to security and reliability issues.

The knock-on effects of this will include the removal of associated extensions and documentation.  Product and compliance updates will also cease to occur.

Customers are Key

As a company, Magento are committed to helping merchants prepare for end-of-support and have produced a helpful FAQ Guide with those in mind:

The transition to the latest editions of the software will ensure that, as a commerce business, merchants meet and exceed the exacting standards expected in a competitive environment.

The features of the very latest release include an impressive set of management, security and performance tools.  These are designed to maximise conversions without compromising on speed or performance. Check out a comparison of the latest releases starting from version 1.14 here

Migrating to Magento 2

The switch over to Magento Commerce 2 will give your business an opportunity to evaluate how to position yourself to achieve maximum gain with minimum disruption.

When managing the big switch, make sure you allocate time and resources for:

  • Hosting: Is your current hosting set up to cope with present and future demands?
  • Integration: Are you set up to integrate with Magento APIs to avoid time-consuming and costly customising work?
  • Data and KPIs: How will you measure how the migration has affected your business?
  • Timeframe: Set out a realistic calendar for completing key tasks and process updates.
  • Success Partnerships: Use this evolution to revisit possible relationships or partnerships that could enhance the performance offering of your commerce.

Most importantly, ensure you are providing a customer journey that is focused on the customer’s needs and preferences.

Software can only do so much: define your customer centric mission and use your Magento upgrade to help achieve these goals.