www.martyncandlerpersonaltraining.com

Improve image quality

• Consider having some professional images taken or changing the layout of your images. Rather than using a slider, consider using one strong image which could have more of an impact. The rest could then be added to a gallery page.

Make it easier to find you and contact you

• The website doesn’t quickly say where you operate need to look to find it. Making this information more obvious and repeating it across your website will also help with SEO. 
• Add a contact form for enquiries. You can then use this to gather data and build potential email marketing lists.
• Add your phone number to the contact page. Without it, you are making it harder for customers to contact you. 

Incorrect information

• Copyright footer says 2023. Change this to 2021.

Make it easier for people to read your website

• Full-width centralised text is hard for people to read. 

Add more content

• Written content on your website is low so it won’t be effective for SEO or attracting organic visitors to your website.
• The blog should be used more for advice and tips to show your skills and knowledge. It will generate sales if it’s done correctly and consistently. 
• Your Instagram page is blank – remove the link to it until you have added content.

Move your contact information into the header

• “Contact me” menu item should be in the far right as that is standard best practice and users are used to it being there. 

Make your booking system more transparent

• Booking system makes you login before you can see anything, people will want to check availability before they sign up – similar to how booking a massage works. 

Add massages to the booking system

• The shop on the website does not make sense, people won’t buy a massage without being able to book it in – the booking system is for this.