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Positive Features:

  • Impactful and high-quality imagery

  • Rich content and a regularly updated blog section

  • Simple navigation


  • Make it clear what you want your visitors to do

    At the moment, you are lacking a clear call-to-action on your page. It should be immediately obvious to the visitor what they should do.

    Decide whether you want your users to browse locations, request more information, download a travel guide and add a button to your header image to enable them to complete this action

  • Improve user experience

    Some pages are very word-heavy which can be difficult for users to digest. I would suggest breaking this down into sections and using more ‘whitespace’

  • Build credibility

    One of the best ways to build credibility is to add testimonials and reviews across your website

    Another way of building credibility to tell your story using an ‘about’ page or section

    The virtual travel page buttons link to webpages that do not have valid security certificates. This will harm your brand’s credibility and prevent your visitors from building trust with your brand

    Add any awards or accolades to your website

  • Make it easier for people to get in touch

    Your contact page is not easy to locate. It is best practice to have a contact button in your menu

    Consider implementing a contact form. The fewer steps it takes for people to contact you, the more likely they are to get in touch

    Following on from the last point, adding a contact form enables you to gather data and build potential email marketing lists

    Add your phone number to the contact page. Without it, you are making it harder for customers to contact you

Need help implementing the above?

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