Mobile Apps – How they can boost your business!
31 January 2017
Mobile apps are more popular than ever and it would be fair to say that near enough everyone has a mobile phone, with the majority having a smartphone! We not only use these devices for their standard features, calls and texts, but we now use our mobile phones for everything from emails, social media, shopping, gaming and even banking.
With smartphones being such an important part of people’s lives it’s no wonder that businesses want to be there on the inside of their pockets. Mobile apps are the best way of doing that.
Having a mobile app for your business not only creates a direct link to your customer, it also increases the potential for engagement regardless of time or location; you can even tailor the experience to your customer, creating a more personalised channel.
Mobile Apps – What are the benefits?
- Visible to customers at all times – those who have downloaded your app will scroll past it every day. They may not click on it but it’s good that it’s there.
- Creates a direct marketing channel – a mobile app allows you to communicate with your customers instantly, you can send out special offers and promotions directly to their phone in the form of push notifications.
- Builds customer brand loyalty – create a connection with your customers. Things such as loyalty scheme features are also a fantastic way of doing this.
- Improves customer engagement – features of the app will encourage customers to engage, and without human interaction which is a bonus! This can lead to increased conversions too.
- Stand out from the competition – simple, if your competition doesn’t have an app then you should. If they do, then think why you don’t. It’s better to have your business on every available platform and who wants to fall behind the competition?
So why do you not have an app?
Well, there are many things preventing businesses from developing their own app.
- You’re worried your customers won’t use it – a way around this is to provide incentives for them to download the app. Promotions, discounts and specialised content are all effective ways of doing this.
- You’ve never built an app before – considering you will not be the person building the app this should be nothing to worry about. This is where we come in, as working with a software and app development agency is the best option! They have all the necessary knowledge to help you design, build and launch your app.
- “It’s just a fad” – well, if it is it’s the longest fad we’ve ever seen. With millions of apps on the app stores we highly doubt this “fad” will end soon.
- You already have a website, why would you need an app? – this is a very good question and honestly, it comes down to how well your website performs and how willing you are to retain customers. A mobile app will help you keep those existing customers! Plus, there are many features an app has and can do that a standard website simply cannot.
- Cost of development – this can be off putting but prices can vary hugely depending on what you’re looking for in your app and the features you need.
Brands are aiming to create the best possible experience for their customers and their changing behaviours and preferences. Mobile apps are altering the way businesses are communicating with their customers, making the process more convenient and streamlined. There is huge potential for businesses looking to capitalise on the positive effects of having a mobile app.
If you have an idea for an app, are looking for a development team to bring that idea to life, or simply want to get a quote for development then please contact us or call 01772 393989 to start your mobile app journey.