Responsive Web Design – Why It’s Important!

Responsive Web Design – Why It’s Important!

19th February 2018

Responsive Website Design Preston

Responsive web design is important and having a responsive website is crucial to your success online. Customers are now looking at your business from a variety of devices! Smartphones and tablets are more popular than ever, and your website needs to work on all of these technologies. If it doesn’t, it’s time to reconsider your website design.

A responsive website responds to the environment it’s in, simple. This can be based on the screen size, platform and orientation of the device. Responsive web design represents a fundamental shift in how we build websites. It consists of a mix of flexible layouts and grids, images and the use of CSS media queries.

As users switch from their laptop to their smartphone a responsive website should automatically switch to accommodate for resolution, image size, and script. Having the ability to respond to these user preferences eliminates the need for a different design for each device.

Having a responsive website not only means your website can adapt to the need of the user but it also provides a more positive user experience, keeping potential customers on your website for longer and therefore they are more likely to purchase a product or service. Even better, having a responsive website also acts as a ranking factor in search engine optimisation. This means that those searching for something organically are more likely to find your business.

With mobile usage rates continuing to rise and shopping on mobile devices also looking to increase, it’s a no-brainer for businesses to have a website that works on all devices. You could say that responsive web design is a one size fits all situation. It makes things much easier to manage and update from your perspective too.

So, when you’re planning and developing your new website make sure that it will be responsive and work on all available devices. If you have any questions about responsive web design or would like to discuss a project with us then please contact us or call 01772 393989.